In my Certified Scrum Product Owner class yesterday, the top question on people's minds - agile adoption. The PO's want to know what's expected of them because often it's IT or top leadership dictating (but not always leading) the agile efforts, not the product group. And Irvine, Anaheim or all Orange County is not that different from most of the US. We're in the Late Majority segment of adoptees and its just harder.
Perhaps the Scrum Alliance needs a class on just adopting and scaling, like the Scaled Agile Framework (SAFe) or other proven patterns. In the meantime, I reply with "Its hard. It takes a long time. There's options. You'll needing coaching. And there are very, very few good coaches. Good luck to you."
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